Salesforce Marketing Cloud Account Engagement (Pardot), although it is a standalone marketing automation tool, delivers great value when integrated with the Salesforce CRM.
Marketing is no longer a campaign, but a commitment,” says a prominent marketing guru. At Prudent, we believe that there’s more to marketing than just being committed to your campaign goals. This is where multiple factors and elements of marketing automation comes into the picture.

Having said that, marketing automation is the need of the hour to attain a competitive edge in the process of reaching your B2B and B2C go

Manufacturing companies that deal with a vast product base face plethora of challenges from product configuration to customer service. The above scenario calls for the need of an “automated ecosystem" for rapid problem-solving and process streamlining.
In the current arena, buyers are more involved in selling than ever. It is no longer a financial transaction but a business partnership with the end- users. If manufacturing a product is one side of the coin, handling the ever-evolving supply demand chain is another.

Consider a large car manufacturing industry that works with a wider networ

A streamlined Customer Relationship Management system breaks down silos and provides better customer insights through artificial-intelligence- powered predictive analytics.
In most organizations, sales teams often complain about hours spent on activities not related to sales. It’s true, there can be a huge number of administrative tasks in sales. From managing customer records to contacting leads, sometimes sales can feel more about paperwork rather than selling.

Consider a sales rep’s day-to-day work routine – identify prospects, contact leads, track conversions, report progress, gather

CRM adoption provides companies the ability to integrate all service processes in one enterprise-wide business platform.
In any business environment, clients expect a faster resolution for issues that arise with the products and services you sell.

From generating an errant invoice to shorting an order for materials, details matter. And simple errors can have a devastating effect on a customer’s brand, reputation, and profitability.

So, let’s say you sell an operational software of some kind, and your software is not plug and play, as it requires a significant level of customization t

CPQ is currently the most successful solution that automates the entire product configuration, pricing, and quoting process
Businesses worldwide are on a constant endeavor for process efficiency and positive customer experience. With the ever-changing business needs and customer demands, innovative software and mobile applications have become the need of the hour.

Speaking of process efficiency, product/service customization is one challenge that the customer-facing sales teams constantly encounter. From a customer’s perspective, it is a time-consuming effort to go back and forth with th

FSL is designed to provide a fully integrated end-to-end solution
In everyday business operations, it seems like managing a room full of giant supercomputers are much easier than managing a mobile field service crew.

At least you know where the supercomputers are 100% of the time. Perhaps this sounds like an HR issue but what we’re referring to here is called Field Service Management.

Imagine having booked an appointment for microwave service, and the field technician arrives on the exact date and time as expected, with the right tools, and completes the job in the first visit.

Here at Prudent Technologies & Consulting, we have a team of Salesforce Certified professionals ready to help your business today!
We all know that running a business is hard work. You have finances to consider marketing your company, maintaining a website, and more importantly, customers to support. There is enough on your plate as it is, without having to worry about your Customer Relationship Management (CRM) platform. The great news is, there are plenty of companies out there that provide Managed Services to maintain your platform, so you can focus on the parts that make your company sta

Salesforce CPQ software is one such tool that helps address most common errors and inaccuracies in sales quotes generation and delivery.
Ever wondered how businesses executed the tedious process of quoting manually using simple tools such as spreadsheets and word templates in the 90s? Well, they had not too many options to choose from.

Traditional quoting methods pertain to old-school techniques such as using Microsoft Excel for Invoicing for fast-moving business processes such as Sales.

Traditional quoting methods are time-consuming, error-prone, and highly inaccurate owing to highe

Salesforce Customer 360 uses a single source of truth to operate for the most precise full view of your customer.
Salesforce Customer 360 is a product that has yet to be a single product. It is the entire Salesforce portfolio of technology and services. Salesforce Customer 360 is the number one ranked Customer Relationship Management (CRM) platform that helps companies unite their teams with a shared view of every customer.

Your teams have best-in-class apps to work from, and all have the same customer data. It is everything that you need to deliver excellent experiences. We all know d

Salesforce Lightning is a modern, intuitive user interface designed to focus on streamlining processes and increasing productivity.
Salesforce Lightning is a modern, intuitive user interface designed to focus on streamlining processes and increasing productivity. With powerful features and flexibility, Salesforce Lightning is quickly becoming the go-to platform for businesses of all sizes. Whether you are new to Salesforce, or looking to upgrade your existing system, Lightning is a game-changing decision that can help growth and profitability.

Let us get a detailed picture of the key fe

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You'll discover why having a CRM system is essential for improving customer service and building long-term customer relationships.
In today’s digital world, customer relationship management (CRM) is more important than ever. With the rise of internet usage, customers have become more demanding when it comes to their shopping experience, and to keep up, businesses need to invest in a CRM system. But why is CRM so essential now?

In this blog post, we’ll address the growing need for CRM systems and give you an overview of how they can help your business. You’ll discover why having a CRM sy

It takes a lot of effort, resources, and creative problem-solving to align different techniques to develop a cohesive, successful strategy
Multi-channel marketing can be tricky to navigate. It takes a lot of effort, resources, and creative problem-solving to align different techniques to develop a cohesive, successful strategy. But with the right tools, you can run the multi-channel marketing process like clockwork.

Salesforce Experience Cloud is an industry-leading suite of tools and services that help businesses achieve their goals with comprehensive solutions for multi-channel marke

Discover how MuleSoft and Salesforce work seamlessly together to power your digital transformation journey.
The Salesforce CRM, powered by MuleSoft’s Any Point Platform, can provide a real-time and unified view of customers by consolidating data from various sources. This allows businesses to create a rich front-end experience that connects to all parts of their operations, improving internal workflows and increasing customer self-service options.

Adopting a strategic combination of Salesforce and MuleSoft can help businesses respond more quickly to customer demands, identify new sales

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Salesforce rapidly enhanced Flow’s functionality and encouraged all its customers to move from Process Builder and Workflow Rules.
Salesforce plans to retire Process Builder and Workflow Rules sometime. Salesforce rapidly enhanced Flow’s functionality and encouraged all its customers to move from Process Builder and Workflow Rules. Even the advice on which automation tool to use has an updated message written by Salesforce Help or Trailhead; the message reads as:

“For all behind-the-scenes automation needs, we recommend using Flow Builder.” Trailhead: Choose the Right Automation Tool

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